IN THE FILM
Norman Sas
Took over his father's company at the age of 23 and invented electric football. Norman's business savvy and popularity helped guide Tudor Metal Products from 1948 through the 1980s and become one of the NFL's best business partners.
Larry Kent
Was the father of modern sports marketing. After guiding Roy Rogers Enterprises to massive success, Larry joined the NFL in the early 1960s and invented marketing of a professional sport as a league instead of separate teams. His mastery in creating team shops in Sears and other retail giants was legendary.
Chris Berman
Legendary ESPN broadcaster who played electric football as a kid. He is NFL football and his love of Willie Mays and Joe Namath drew him to a career in sports.
Bob Lilly
Mr. Dallas Cowboy. The HOF defensive lineman says electric football helped him learn the game of football. Gotham Electric Football used his likeness on the cover of one of its games and paid him in electric football games.